110 Bugatti

110 years of Bugatti – at the Monterey Car Week, the French luxury brand marks the start of celebrations for its anniversary year 2019

Molsheim / Monterey (USA), 26 August 2018

  • Bugatti to celebrate its 110th anniversary next year
  • Bugatti President Stephan Winkelmann: “The combination of a unique heritage including the most valuable automobiles in history with the ultimate super sports cars of recent times, the Veyron and Chiron, makes Bugatti an icon of the automotive world.”
  • Monterey Car Week 2018 marks the start of celebrations
  • World premiere for the Divo on the lawn at The Quail
  • Chiron “Sky View” presented for the first time
  • First appearance of Chiron Sport at the Monterey Car Week
  • New, larger brand presentation at the Pebble Beach Concours D’Elegance

With its appearance at the 2018 Monterey Car Week, which is coming to an end this weekend, Bugatti has given a foretaste of next year, when the brand is to celebrate its 110th anniversary. Ettore Bugatti founded the company in Molsheim, Alsace in 1909.

“Bugatti can look back on a longer, more eventful history than any other super sports car brand,” says Stephan Winkelmann, President of Bugatti Automobiles S.A.S. “The combination of a unique heritage including the most valuable automobiles in history with the ultimate super sports cars of recent times, the Veyron and Chiron1, makes Bugatti an icon of the automotive world.”

The new products presented under the anniversary logo included the eagerly awaited Divo2. The luxury brand’s latest model, designed for agility and optimum handling performance on winding roads, was unveiled as a world premiere at the exclusive automobile event “The Quail: A Motorsports Gathering”. The small series, limited to 40 vehicles, had already been sold out  prior to the presentation. Under the Californian sun, Bugatti also presented for the first time its Chiron with the recently announced “Sky View” glass roof option as well as the new Chiron Sport. On Sunday, at the Pebble Beach Concours D’Elegance, all three vehicles were in the best of company with an immaculate 1939 Type 57C Atalante and products from Bugatti’s lifestyle cooperation partners in the new “Le Domaine Bugatti”. With a floor area of more than 800 m², the presentation of the traditional brand from Molsheim was not only significantly larger. In addition to the private section for Bugatti owners and guests, there was also a section open to all visitors to the event.

In 2019, the brand intends to celebrate the past and present with a variety of events. Both a rally from Milan via Paris to Molsheim and an official celebration in Molsheim are planned.

1 Fuel consumption, l/100km: urban 35.2 /extra urban 15.2 /combined 22.5; CO2 emissions, combined, g/km: 516; efficiency class: G

2 Near-production vehicle without type approval – Directive 1999/94/EEC does not apply

 

Pebble Beach Bugatti
Bugatti makes a great entrance at this year’s Pebble Beach Concours D’Elegance. On the occasion of its 110th anniversary next year the French luxury brand presented itself with the new, larger “Le Domaine Bugatti”. © 2018 Bugatti Automobiles S.A.S.
Pebble Beach Divo
The new Divo undoubtedly was the star of the show. © 2018 Bugatti Automobiles S.A.S.
Pebble Beach SkyView
Bugatti presented the new Chiron Sky View at the Monterey Car Week. © 2018 Bugatti Automobiles S.A.S.
Pebble Beach Chiron Sport
The Chiron Sport was a further highlight of Bugatti’s presentation at this year’s Monterey Car Week. Das Fahrzeug war zum ersten Mal in Monterey zu sehen. © 2018 Bugatti Automobiles S.A.S.
110 years Bugatti
Bugatti celebrates its 110th anniversary in 2019. The events will take place under the new jubilee logo. © 2018 Bugatti Automobiles S.A.S.
Pebble Beach Bugatti engine
Bugatti’s legendary 8 litre W16 engine is the highlight of each presentation made by the long-standing super sports car brand. © 2018 Bugatti Automobiles S.A.S.
Pebble Beach Chiron Lego
The recently presented 1:8 model of the LEGO Technic Chiron next to its real model. © 2018 Bugatti Automobiles S.A.S.
Parmigiani Fleurier, exclusive watch partner of Bugatti, created a watch dedicated to the Divo. © 2018 Bugatti Automobiles S.A.S.

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For Media Enquiries:

Tim Bravo
Head of Communications
Bugatti Automobiles S.A.S.
E-Mail: tim.bravo@bugatti.com
Mobile: +33 640 151 969

Marie-Louise Fritz
Communications
Bugatti Automobiles S.A.S.
E-Mail: marie-louise.fritz@bugatti.com
Phone: +49 5361 9 15513