BUGATTI BUILDS MIDDLE EAST PRESENCE WITH THE DEBUT OF THE ‘LES LEGENDES DU CIEL’ IN SAUDI ARABIA

Molsheim
23 04 2021

Bugatti builds Middle East presence with the debut of the ‘Les Legendes du Ciel’ in Saudi Arabia

Bugatti unveils the Chiron Sport ‘Les Legendes du Ciel’ to the Middle East with first appearance of the hyper sports car in the region celebrated with VIP drive event.

Geographically located in the center of the Persian Gulf, the country of Saudi Arabia thrives on luxury like its neighboring states, making the Bugatti marque synonymous with the Middle East. Now Bugatti connoisseurs in the region have greater access to the French luxury marque, following the introduction of the limited Chiron Sport1 ‘Les Legendes du Ciel’ edition that debuted for the first time in the Middle East at an exclusive event.

The Chiron Sport ‘Les Legendes du Ciel’ car was officially presented to a select group of VIPs at the first Chiron Pur Sport2 drive event in Saudi Arabia. The exclusive edition model pays homage to legendary French pilots which are integral to Bugatti’s history. The hyper sports car was revealed in the most exclusive fashion, during one-to-one private viewings attended by guests at Royal Greens Golf & Country Club in Jeddah, followed by private viewings in the capital city of Riyadh. The activity was assisted by legendary Le Mans winner and Bugatti official test pilot, Andy Wallace, on-hand to talk through the incredible power and peerless driving characteristics of the hyper sports car.

 

From the coastal roads of Jeddah to the rolling horizons around the city of Riyadh – previously unexplored on any official drive event by Bugatti – the open landscapes of Saudi Arabia made for the ideal testing ground for customers in the region getting behind the wheel of the Chiron Pur Sport for the first time. The hyper sports car was developed around peak lateral dynamic performance; expanding the Chiron3 range with a road-legal Bugatti that offers outstanding driving characteristics. Chief among them are traits including maximum agility, handling and driving performance; maximized on this driving event by the enviable skills and experience of the Bugatti test pilot, Andy Wallace.

Kostas Psarris, Regional Director Middle East & Asia at Bugatti Automobiles, said: “We know that the Middle East region thrives on luxury, and so it is important for potential customers to have access to the latest Bugatti models. We are delighted to present the ‘Les Legendes du Ciel’ edition of the Chiron Sport to the Middle East region starting from the Kingdom of Saudi Arabia. The model pays homage to Bugatti and true enthusiasts of our history will enjoy the connection this hyper sports car represents.

“At the same time, we were able to give our very select group of customers the unique and exclusive experience of driving the Chiron Pur Sport with our legendary world-record breaker pilot Andy Wallace for the first time on Saudi roads. Our customers loved it and we look forward to offering more opportunities like this again in the future.”

1 CHIRON SPORT: WLTP: Fuel consumption, l/100km: particularly high 43.33 / high 22.15 / medium 18.28 / low 17.99 / combined 22.32; CO2 emissions, combined, g/km: 505.61; efficiency class: G

2 CHIRON PUR SPORT: WLTP: Fuel consumption, l/100km: particularly high 44.6 / high 24.8 / medium 21.6 / low 21.3 / combined 25.2; CO2 emissions combined, g/km: 572; efficiency class: G

3 CHIRON: WLTP: Fuel consumption, l/100km: particularly high 43.33 / high 22.15 / medium 18.28 / low 17.99 / combined 22.32; CO2 emissions, combined, g/km: 505.61; efficiency class: G

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Bugatti dévoile la Chiron Sport « Les Légendes du Ciel » au Moyen-Orient.
Bugatti unveils the Chiron Sport “Les Légendes du Ciel” to the Middle East.
Bugatti in the Middle East – VIP Driving event in Saudi Arabia.
Bugatti in the Middle East – VIP Driving event in Saudi Arabia.
Bugatti unveils the Chiron Sport “Les Légendes du Ciel” to the Middle East.
Bugatti unveils the Chiron Sport “Les Légendes du Ciel” to the Middle East.
Bugatti in the Middle East – VIP Drive event in Saudi Arabia.
Bugatti in the Middle East – VIP Drive event in Saudi Arabia.
Bugatti unveils the Chiron Sport “Les Légendes du Ciel” to the Middle East.
Bugatti unveils the Chiron Sport “Les Légendes du Ciel” to the Middle East.

Contact

For Media Enquiries:

Tim Bravo
Head of Communications
Bugatti Automobiles S.A.S.
E-Mail: tim.bravo@bugatti.com
Mobile: +33 640 151 969

Nicole Auger
Communications
E-Mail: nicole.auger@bugatti.com
Mobile: +49 152 588 888 44

Marie-Louise Rustenbach
Communications
E-Mail: marie-louise.rustenbach@bugatti.com
Mobile: +49 152 577 05 458