Finale of the european
roadshow in Gstaad

August 24, 2020

Finale of the european roadshow in Gstaad

Last presentation of the Pur Sport in Europe before heading to the US.

A few weeks ago, Bugatti kicked off an exclusive European Roadshow to present the new Chiron Pur Sport1 in some of Europe’s most beautiful cities. The extreme hypercar was enthusiastically received. Now the most agile member of the Chiron2 family is ending its trip through Europe with a spectacular finale at the border of the Swiss Alps: in the idyllic village of Gstaad.

In this noble Swiss town, known for its exclusive châlets and as a meeting place for the international jet set, Pichler GFG AG, one of three official Bugatti partners in Switzerland, will host this last presentation on European soil. The official Gstaad showroom attracts fans and customers in the middle of the town’s promenade next to elegant boutiques and glamourous hotels. “Surrounded by winding mountain roads, Gstaad is the perfect location to fully enjoy a ride with a hypercar as agile and performant as the Chiron Pur Sport. Each and every expert belonging to our team is proud to work for the prestigious Bugatti brand. We are celebrating the end of a highly successful roadshow at a very special place with an incredible car”, declares CEO of Bugatti Gstaad, Chris Schenk.


After Europe, soon clients all over the USA will get the chance to admire the French hypercar. With its optimized aerodynamics, shorter gear ratio and completely new tires, the Chiron Pur Sport is considered the most agile member of the Chiron family. It costs 3 million euros net and is limited to 60 units. Production at the company’s headquarters in Molsheim, France, will begin in the second half of 2020.


1CHIRON PUR SPORT: This model is not subject to Directive 1999/94/EC, as type approval has not yet been granted.

2CHIRON: Fuel consumption, l/100km: urban 35.2 / extra-urban 15.2 / combined 22.5; combined CO2 emissions, g/km: 516; efficiency class: G* [WLTP: Fuel consumption, l/100km: low 43.3 / medium 22.2 / high 18.0 / particularly high 18.3 / combined 22.3; CO2 emissions, combined, g / km: 506; efficiency class: G]

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Finale of the european roadshow in Gstaad
Beat Imwinkelried, owner of Pichler GFG AG (right) mit Chris Schenk, CEO Bugatti Gstaad (left).



Nicole Auger
Head of Communications
E-Mail: [email protected]