Bugatti Chiron Lego

BUGATTI Chiron
LEGO® Technic™

Billund, June 1, 2018

REVEALED: THE NEW LEGO® TECHNIC™ BUGATTI CHIRON

Where art, engineering and bricks combine

LEGO Group and Bugatti Automobiles S.A.S. have today revealed the new LEGO® Technic™ Bugatti Chiron. The 1:8 scale super car will be available from June 1. The LEGO® Technic™ Bugatti Chiron model brings together the iconic design heritage of the French ultra-luxury car brand and LEGO Technic™ elements, with a reimagined version of the latest cutting-edge super car from Molsheim.

The new model was unveiled at LEGO House at the company’s headquarters in Billund by Niels B. Christiansen, CEO of the LEGO Group, and Bugatti President Stephan Winkelmann. The 1:8 scale LEGO® Technic™ Bugatti Chiron will be available from June 1, only at all LEGO® stores and shop.LEGO.com, then all retailers globally from August 1, 2018. 

The model encapsulates the magic, power and elegance of the Chiron, unveiled to the world two years ago and now brought to life in LEGO Technic™ form, offering a unique, authentic building experience for car enthusiasts and LEGO fans of all ages.   

Niels B. Christiansen, CEO of the LEGO Group said: “I am very excited about this new model. Our LEGO designers have done an amazing job capturing the details of this iconic Bugatti design. It truly stands as testament that with LEGO bricks you can build anything you can imagine, and an example that with LEGO Technic™, you can build for real. It’s a huge model that I can’t wait to start building myself. I’ve always been passionate about engineering and this model’s details and design are truly fascinating.”  

Stephan Winkelmann, President of Bugatti Automobiles S.A.S., said: “Thanks to their proven design and technology expertise, the LEGO Group and Bugatti are the epitomes of their brand segments. The LEGO Technic™ model of the Bugatti Chiron is an expression of a perfect relationship. I am impressed at the precision and refinement with which our super sports car has been translated into the LEGO world and I am sure that fans of both LEGO bricks and Bugatti will love this product.”

 

The 1:8 scale LEGO® Technic™ Bugatti Chiron replica model – measuring over 5” (14cm) high, 22” (56cm) long and 9” (25cm) wide and featuring 3,599 pieces – is packed full of intricate details and immersive touches. These include aerodynamic bodywork with an active rear wing, spoked rims with low-profile tires, detailed cockpit with movable paddle gearshift, and detailed W16 engine with moving pistons.
Open the doors and you’ll discover that there’s more to the cockpit than first meets the eye, featuring a LEGO Technic™ 8-speed gearbox with paddle gearshift and a steering wheel bearing the iconic Bugatti emblem.  
Each individual model comes personalised with its own unique serial number, carefully stored under the hood to unlock special content on LEGO.com/technic. The set also features a speed key which enables you to switch the active rear wing from handling to top speed position.
Hidden discreetly under the hood, you will also discover an additional authentic Bugatti Chiron detail – the stylish Bugatti overnight bag.
Staying true to Bugatti’s heritage, the model features the classic duo-tone blue color scheme reflecting the brand’s signature colour, and a set of identifiable stickers for additional detailing and authenticity of the build.
Delivering a final ’artistic’ touch, the set comes enclosed in an exclusive box and includes a ’coffee table’ style collectors booklet with comprehensive building instructions.  Fans can also dive deep into the inspiration behind the design with series of nine exclusive podcasts featuring Bugatti and LEGO experts. 
Available from LEGO® stores and shop.LEGO.com from June 1, 2018. Notes to Editors: LEGO® Technic™ Bugatti Chiron, age 16+, 3,599 pieces.

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Bugatti Chiron Lego Winkelmann
The new model was unveiled at LEGO House in Billund (Denmark) by Niels B. Christiansen, CEO of the LEGO Group, (right) and Bugatti President Stephan Winkelmann. © The LEGO Group
Bugatti Chiron Lego New
Staying true to Bugatti’s heritage, the model features the classic duo-tone blue color scheme reflecting the brand’s signature colour.© The LEGO Group
Bugatti Chiron Lego Side
Staying true to Bugatti’s heritage, the model features the classic duo-tone blue color scheme reflecting the brand’s signature colour.© The LEGO Group
Bugatti Chiron lego Rear
Staying true to Bugatti’s heritage, the model features the classic duo-tone blue color scheme reflecting the brand’s signature colour.© The LEGO Group
Bugatti Chiron Lego Building
The LEGO® Technic™ Bugatti Chiron consists of 3,599 pieces. This model is designed to provide an absorbing and rewarding building experience.© The LEGO Group
Bugatti Chiron Lego Marriage
During the construction of the LEGO® Technic™ Bugatti Chiron even the highlight of the real super sports car’s chassis assembly can be mimicked: the marriage – the operation of joining the monocoque and the rear end.© The LEGO Group
Bugatti Chiron Interior Lego
The interior features a detailed cockpit with a steering wheel bearing the iconic Bugatti emblem and many other fascinating details. © The LEGO Group
Bugatti Chiron Lego Steering
The interior features a detailed cockpit with a steering wheel bearing the iconic Bugatti emblem and many other fascinating details. © The LEGO Group
Chiron Lego Wheel Brakes
The rims were created specifically for this model. Their design shows considerable attention to true-to-life details.© The LEGO Group
Lego Bugatti Chiron Molsheim
The LEGO Technic™ Bugatti Chiron meets the original Chiron at the French luxury brand's headquarters in Molsheim, where the super sports car is built by hand.© The LEGO Group
Chiron Bugatti Lego
The 1:8 scale LEGO® Technic™ Bugatti Chiron replica model is over 5” (14cm) high, 22” (56cm) long and 9” (25cm) wide and is packed full of intricate details and realistic touches. © The LEGO Group
Das Modell des LEGO Technic™ Bugatti Chiron im Maßstab 1:8 ist über 14 cm hoch, 56 cm lang und 25 cm breit und verfügt über viele aufwändige, originalgetreue Details. The 1:8 scale LEGO® Technic™ Bugatti Chiron replica model is over 5” (14cm) high, 22” (56cm) long and 9” (25cm) wide and is packed full of intricate details and realistic touches. Le modèle LEGO Technic™ de la Bugatti Chiron à l'échelle 1/8 mesure plus de 14 cm de haut, 56 cm de long et 25 cm de large et offre une expérience de construction immersive. © The LEGO Group
The 1:8 scale LEGO® Technic™ Bugatti Chiron replica model is over 5” (14cm) high, 22” (56cm) long and 9” (25cm) wide and is packed full of intricate details and realistic touches. © The LEGO Group
Bugatti Chiron Rear
The 1:8 scale LEGO® Technic™ Bugatti Chiron replica model is over 5” (14cm) high, 22” (56cm) long and 9” (25cm) wide and is packed full of intricate details and realistic touches. © The LEGO Group
Bugatti Chiron lego Packaging
The LEGO Technic™ Bugatti Chiron set comes packed in an exclusive box and includes a ’coffee table’ style collectors booklet with comprehensive building instructions. © The LEGO Group

Contact

For Media Enquiries:

Manuela Hoehne
Head of Communications
Bugatti Automobiles S.A.S.
Phone: +49 5361 9 15508
Mobile: +49 1525 888 9167
E-Mail: manuela.hoehne@bugatti.com

Marie-Louise Fritz
Communications
Bugatti Automobiles S.A.S.
Phone: +49 5361 9 15513
Mobile: +49 152 577 054 58
E-Mail: marie-louise.fritz@bugatti.com