Le Salon Pur Sang in the Maison De l’Alsace: Bugatti now has an address in Paris

  • French luxury brand now has an exclusive salon in the Maison De l’Alsace in the heart of the French capita
  • Representation of Alsace in Paris reopens its doors following alterations and expansion
  • More than 70 companies use the regional representation on the Avenue des Champs-Élysées


Paris / Molsheim, December 7, 2017. Bugatti now has an address in Paris. Yesterday evening, the luxury automobile brand from Molsheim in Alsace inaugurated its exclusive salon in the framework of the reopening of the Maison De l’Alsace on the Avenue des Champs Èlysées in the heart of the French capital. The Alsatian regional representation in Paris had invited Bugatti to take up residence here together with other brands from the region. The Bugatti salon is named “Le Salon Pur Sang“, based on what company founder Ettore Bugatti once called his creations: Le Pur Sang des Automobiles – thoroughbred automobiles.


“Bugatti strongly identifies as an Alsatian company and we have been actively committed to the region for many years,” said Christophe Piochon, Member of the Board of Management of Bugatti Automobiles S.A.S., Head of Production of the brand and plant manager at Molsheim. “Of course, we are equally a French brand and it is therefore a great honour for us to present ourselves in Paris together with other renowned brands from Alsace and to promote the region,” the 41-year-old from France added


Bernard Kuentz, Director of the Maison De l’Asace, is extremely satisfied: “My team and I are great Bugatti fans. We are linked with Bugatti by many years of cooperation. I am proud to be able to welcome this fantastic brand under our roof. This is a genuine addition to our representation in Paris.”


The “Salon Pur Sang” is located on the third floor of the building with a view over the Champs-Elysées. An exquisite Bugatti world was created in an area of 24 m² dominated by the characteristic Bugatti blue. The walls are decorated by collages and designsketches. In the centre of the salon, a conference table made from carbon of the type used for the super sports cars will attract visitors’ attention.


The Maison De l’Alsace was established in 1972 and has since been an exclusive venue for events of all types. Apart from Bugatti, Lalique and Barrisol also have salons in the building. All in all, more than 70 companies from Alsace now use many other rooms with a total floor area of 1200 m² on five floors for meetings, presentations and other events. The top floor, which has a fantastic panoramic view of Paris, is especially popular. The building is also open to companies which do not come from Alsace.


Maison De l’Alsace
39, avenue des Champs-Élysées
75008 PARIS



About Bugatti
Bugatti Automobiles S.A.S. is the manufacturer of the ultimate production super sports car. The new Chiron1 is the latest interpretation of Bugatti’s brand values “Art Forme Technique“ which embody the brand’s origin, elegant, its timeless design and technological developments in the extremely high performance range. The Chiron is not only designed for maximum speed but also to meet the highest possible demands in terms of luxury, comfort, everyday drivability and durability. The Chiron represents the best in all these areas and embodies a concept that makes it a unique super sports car.


Since it was established in 1909, the French luxury brand has had its headquarters at Molsheim, Alsace, where 450 Veyrons were hand-crafted from 2005 to 2015. The production of the Chiron started in the autumn of 2016. Currently, more than 300 of these super sports cars, which are being produced in a strictly limited series of 500, have been sold.


The French luxury brand, which has been part of the Volkswagen Group since 1998, employs about 300 people. With 34 dealers and service partners in 17 countries in Europe, North America, the Middle East and Asia-Pacific, Bugatti is now a global player.


1 Fuel consumption, l/100km: urban 35.2 /extra urban 15.2 /combined 22.5; CO2 emissions (combined), g/km: 516; efficiency
class: G



Contact for media enquiries:

Manuela Höhne

Head of Communications

Bugatti Automobiles S.A.S.

Phone: +49 5361 9 15508 

Mobile: +49 1525 888 9167 

E-Mail: manuela.hoehne@bugatti.com


Marie-Louise Fritz


Bugatti Automobiles S.A.S.

Phone: +49 5361 9 15513

Mobile: +49 152 577 054 58

E-Mail: marie-louise.fritz@bugatti.com