bugatti lifestyle

Bugatti Chiron
capsule collection

March 07, 2016

Ettore Bugatti launches
the Bugatti Chiron capsule collection:

Dedicated to the brand's latest sports car

The Ettore Bugatti luxury clothing line is hotting things up with a special capsule collection dedicated to the Bugatti Chiron, the brand's latest super sports car. This exclusive capsule range, composed of twelve pieces and accompanying eyewear was just unveiled alongside the new 1,500 hp-high-performance car during the 86th Geneva International Motor Show.

Through its printed motifs, workmanship and finishing touches, it evokes the unmistakable styling lines of the Chiron, named after Louis Chiron, a legendary racing driver who won virtually all the major grands prix for the brand in the 1920s and 1930s.

The crowning glory of this collection is the driver's jacket made from sturdy calf leather with stitching on the back that depicts the seats of the Bugatti Chiron. Extremely soft to the touch, this jacket features the iconic blue duotone, the brand's colour scheme of choice, and is Bugatti through and through from the use of clever artisanal techniques, such as hand polishing, to the choice of truly exquisite materials.

The four coloured T-shirts, designed to give a look that combines comfort and style, flaunt their links to the motoring world through the Bugatti Chiron print on the chest.

The eye wear and cap round off the Bugatti gentleman's look, suggesting a lover of fine things who admires how the company strives for perfection in the tiniest of details, whether on cars or clothes.

The Chiron Capsule collection is available in Bugatti’s lifestyle boutiques in London and Tokyo, which will soon be followed by new locations in Munich and Monte Carlo, as well as on online at

The Ettore Bugatti Collection was launched two and a half years ago as a major step in Bugatti’s brand extension strategy. With its super sports cars, Bugatti now not only stands for technological leadership and breathtaking performance but also for art, design, luxury and an exclusive lifestyle.

The collection includes two main lines, which are mainly intended for men: the EB Ettore Bugatti line and the Bugatti Performance line. In addition to these two lines, there is also a Tailor Made/Bespoke range exclusively for Bugatti customers. While the collection currently focuses on clothing and accessories, design objects are due to follow at a later stage.

The Ettore Bugatti Collection is entirely made in Italy. Every item is numbered, with only 431 of each being produced to reflect the land speed record (kilometres per hour) that Bugatti alone was able to achieve.

bugatti fashion lifestyle
The down jacket takes its inspiration from the Bugatti Chiron: the horseshoe shape on the back, the Chiron side shape inspired yoke, the duotone iridescent style and the studded centerline details on the collar, make this piece stand out for its attention
bugatti fashion
The four-way stretch Chiron hybrid sweater and pants present the distinctive carbon fiber effect on the top, which complements the tone-on-tone neoprene fabric. A front zipper closure with high neck, the warm fleece lining and the Bugatti logo on the back
ettore bugatti
A unique handmade polish treatment creates a duotone effect on the sturdy calf leather Chiron driving jacket.
lifestyle fashion
The four-way stretch Chiron hybrid jacket presents the iconic horseshoe shape on the front and back which complements the neoprene fabric.


For Media Enquiries:

Manuela Hoehne
Head of Communications
Bugatti Automobiles S.A.S.
Phone: +49 5361 9 15508
Mobile: +49 1525 888 9167

Marie-Louise Fritz
Bugatti Automobiles S.A.S.
Phone: +49 5361 9 15513
Mobile: +49 152 577 054 58