At this year’s International Business Film Festival (Internationale Wirtschaftsfilmtage) in Vienna, Bugatti received the Silver Victoria for its film “Bugatti Chiron – Breaking New Dimensions”. A jury of 21 specialists from the worlds of film, media and industry selected the best corporate films from several hundreds of entries submitted from the German-speaking countries. The contribution of the French super sports car maker stood out as one of the best among the 25 entries in the category of trade fair, event and visitors’ films.
Bugatti produced the film for the world premiere of the world’s most powerful, fastest, most exclusive and most luxurious production super sports car at this year’s Geneva International Motor Show. The video film, which is about two minutes long, consists of two parts. The first part presents the origins of the traditional luxury brand in a poetic and artistic way. It outlines, in complex, aesthetically pleasing images, the history of Bugatti from its early classics, the Royale, the Type 35 and the Atlantic, through to the Veyron, the modern super sports car that has established its place in the history of the automobile over the past 10 years. At the start of the second part, the mood and imagery change in order to present the new ultimate super sports car, the Chiron, with the many facets that make it unique: extreme performance, speed, agility, luxury and elegance.
Bugatti implemented the film in cooperation with DNS multimedia factory GmbH of Hamburg.
With its power output of 1,500 PS, unprecedented in a production vehicle, torque of 1,600 Nm and a wide variety of technical innovations, the Chiron sets new standards in every respect. The new super sports car has positioned itself as a future world record breaker, with a top speed significantly above the current record held by Bugatti. The manufacturer has limited the maximum speed for road use to 420 km/h. Series production of the Chiron is scheduled to start in late summer at Bugatti’s headquarters in Molsheim and only 500 of these exceptional vehicles are to be built. The basic price is about €2.4 million net. Advance orders have already been received for more than 200 vehicles and the first Chiron is due to be delivered to a customer in autumn.
The International Business Film Festival is the main festival for corporate films in the German-speaking region. The festival has been held every two years since 1963 to honour the best image films, contributions in the fields of internal communications, marketing, tourism and trade fairs, and TV productions with a business theme. Numerous visitors came to Vienna for the award ceremony on Thursday evening.
The award-winning Bugatti film is available on the Internet at: www.youtube.com/watch.