Viita Watch for Bugatti

VIITA for Bugatti

New Bugatti smartwatch range, created with VIITA Watches, mirrors the unrivalled precision, artistry and technology synonymous with Bugatti hyper sports cars crafted in Molsheim.


Each of the new Bugatti smartwatch models offers an innumerable amount of technical features, among them 90 different sports, your level of oxygen in the blood, your acceleration, and specifically for the Bugatti watch a GPS tracking mode. To quickly adjust to new technologies and customer demands, VIITA has developed its own software.

Viita Watch for Bugatti

Wide-ranging personalization is central to the Bugatti experience. And so wearer has the option to affix a tailored Bugatti rubber wrist strap for ultimate comfort, or a bespoke titanium strap to complement the titanium theme of the case. The Bugatti Ceramique Edition One Pur Sport, Bugatti Ceramique Edition One Le Noire and Bugatti Ceramique Edition One Divo editions can each be further customized with a unique bezel to reflect the customer’s personal style.

Viita Watch for Bugatti

Every example is made by hand with meticulous attention to detail, produced by a team of renowned IT and watch-experts leading to a seamless integration of more than 1,000 individual parts. The outcome represents the same engineering excellence which Bugatti’s own hyper sports cars stand for.

The bezel - located at the most exposed point on a watch – is carefully sculpted and milled from scratch-resistant ceramic to the smallest of tolerances, made possible by an ultra-precise CNC process. The bezels for all three models are made of scratch-resistant ceramic, elaborately finished by hand in a production process lasting 20 days. With the special key supplied, the customer can replace a bezel within one minute

With a water resistance of 100 meters (10 ATM) the Bugatti Ceramique Edition One is perfect for swimming, showering, snorkeling and scuba-diving.

Each smartwatch offers a battery life of up to 14 days between charges, made possible by a custom-built 445mAh power cell. Coupled with a high definition 390x390 pixel LED touchscreen within a scratch-resistant housing of sculpted sapphire glass, 16.7 million colours pierce through the display for definitive clarity.

The Bugatti smartwatch is offering almost as many features as the Chiron electronic data. Among them the measuring of health data. A new dual-sensor measures both heart rate and heart rate variability to report individual health data. Cardiovascular recovery, training recommendations, biological age and stress level measurements are each generated and supported by VO2Max; the data corresponds for use in over 90 sports.

The GPS sensor has been especially developed for the Bugatti smart-watch and houses among the watch’s 1,000 intricately packaged components, which provides an entirely new level of accuracy and resolution rate. Wearers taking it to the racetrack can have their lap times and acceleration values logged automatically by the GPS sensor. This feature is applied for the first time in the world in a smartwatch to correspond to Bugatti’s uniquely fast and powerful hyper sports cars.

Martin Konrad, CEO of VIITA Watches

Martin Konrad, CEO of VIITA Watches, added: “We are a leader in luxury smartwatches biometric health data, and the Bugatti Chiron is a piece of genuine automotive brilliance. It was clear to me and our in-house experts that this level of sheer quality, attention to detail and engineering skill had to be reflected in the timepiece. Now, the Bugatti smartwatch is the equal for the wrist – right down to the last hidden screw.”

VIITA Watches is a leader in smartwatch and timepiece design. The company was founded in 2012, with its luxury watch division launched five years later. Just like Bugatti, VIITA prioritises high quality and cutting-edge technology as the leading attributes of its peerless products.


VIITA Watches GmbH

VIITA Watches GmbH
Johann-Roithner-Straße 131
4050 Traun
[email protected]