Art is integral in Bugatti’s legacy, spanning more than 112 years. Ettore Bugatti, founder of the French luxury marque, was born into a family of famous designers and master sculptors. His father, Carlo Bugatti, was an internationally recognized artist, designer and silversmith, who instilled his love of craftsmanship and innovation into Ettore – values that remain ever-present in Bugatti’s DNA to this very day. Now, Bugatti has partnered with British luxury house Asprey to create highly exclusive objets d’art - masterpieces of the future.
Founded in England in 1781, Asprey has long been considered the pinnacle of luxury. Offering unique products, very often bespoke commissions completed in its famed workshops, Asprey caters to the most demanding and prestigious clients in the world, including royalty, heads of state and international connoisseurs. Asprey, like Bugatti, is dedicated to unparalleled focus, attention to detail and desire to achieve perfection. Asprey leads in continuously redefining luxury in terms of quality, refinement and innovation.
The first masterpiece handcrafted by Asprey holds true to the values of the remarkable automobile it pays tribute to. Like La Voiture Noire, one single sculpture will be created, ensuring an unparalleled level of exclusivity by NFT technology. Only the most precious of materials will be used to form the sculpture, handmade in 24k rose gold and mounted upon a bespoke, handcrafted base, finished in the iconic signature colors of Bugatti and Asprey.
The NFT accompanying the La Voiture Noire-inspired sculpture will be the most exclusive and highest value element of the entire collection and will be linked to the physical masterpiece visually via a QR code and unique serial identifier.
Like Bugatti, Asprey offers a seamless blend of technological innovation and time-honored craftsmanship in the creation of its objets d’art. To reach the epitome of excellence, Asprey’s in-house silversmiths will dedicate approximately four months at their workshop in London to the creation of the sculpture.
Wiebke Stahl, Managing Director of Bugatti International, said: “All Bugatti creations, from the Type 57 SC Atlantic that was infamously lost; to the contemporary La Voiture Noire, are designed to spark emotion, even when not being driven, as a static piece of automotive art. Timeless design is a fundamental philosophy at the core of both Bugatti’s and Asprey’s vision. Now, this exclusive partnership will enable Bugatti customers and enthusiasts to enjoy our design values from a new perspective through this stunning collection of objets d’art. On top of that, it gives every Bugatti client the exclusive opportunity to have their Bugatti automobile custom-made by Asprey as a unique masterpiece sculpture made of precious metals.”
Ali Walker, Chief Creative Officer at Asprey’s Digital Studio, said: “ This year, at Asprey, we celebrate our 241st anniversary. The Asprey Digital Studio and the newly expanded London workshop heralds a new era. The partnership with Bugatti, such an iconic and artistic brand, is the ultimate collaboration to explore new production and artistic techniques. The bold colors, mixed with the gold and silver precious metals, create a vivid pop art theme. As for the “Noire”, only the buyers of the one-of-one sculpture and the “261” Collection will know that.”
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