Jacob & Co. for Bugatti

Jacob & Co.

A new time for Bugatti

In collaboration with Jacob & Co. Bugatti embarks into a new era: the partnership between the French manufacturer of hyper-sportscars Bugatti and the New York & Geneva-based, leading supplier of highly complex timepieces Jacob & Co. not only unites two companies that have always valued innovative design, but who have passionately expanded the boundaries of what is mechanically possible. Now both pioneers will create a range of exclusive Bugatti branded products together. Jacob Arabov, founder of Jacob & Co., compares the sensation aroused by his sophisticated timepieces with the same adrenaline rush that is unleashed by the mere sight of the Bugatti Chiron: a feeling of energy, movement and strength that is almost impossible to hold back.

Bugatti Chiron Tourbillon

Ever since the first automobiles competed for the fastest times, watches and cars have been inexorably linked. Car aficionados love watches, reveling in the mechanical precision, beauty and performance that both offer. Now, for the first time, the Bugatti Chiron Tourbillon from Jacob & Co. manages to capture the emotions, energy and power of a high-performance car engine in a timepiece. The design of the watch case is inspired by the flowing lines of the Chiron while the movement, or “engine block,” is modelled after the iconic Bugatti engine. When the engine comes to life, a massive sapphire crystal allows you to watch the crankshaft rotate while the pistons pump up and down, just like a real internal combustion engine. The Jacob & Co. x Bugatti Chiron Tourbillon is a true engine for the wrist.

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Jean Bugatti Timepiece

Inspired by and celebrating the creative genius of Bugatti founder Ettore’s son Jean, the Jean Bugatti from Jacob & Co. is as innovative as its namesake. Available in either 18k white or rose gold, the Jean Bugatti has been crafted in small quantities, just 57 of each version, in reference to Jean Bugatti’s masterpiece, the Bugatti Type 57. Emulating the sleek refinement of a collectible Bugatti dashboard with two openings under smoked sapphire discs – the Jean Bugatti model stands out from the rest of the Bugatti timepieces for its classic proportions. The extraordinary innovation in the mechanics of the piece is truly representative of the avant-garde mindset of Jean himself. A contemporary classic. 

Twin Turbo Furious Bugatti

This limited edition of an outstandingly detailed Jacob & Co. masterpiece was modeled after the Bugatti high-performance sportscars. Their exceptional design pays homage to Bugatti's Edition Chiron Sport "110 Years Bugatti". The turquoise dial is adorned with the Bugatti crest and the power reserve indicator has been renamed to "Fuel". Only 39 individually numbered pieces of this stunning watch will be created.

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Epic X Chrono Bugatti

Limited to just 110 examples, this special edition "Bugatti Chrono Edition Limitée 110 Ans" commemorates the founding of Bugatti by Ettore Bugatti in 1909. The design of the dial underlines Bugatti's heritage through the colors of the French Tricolore. The completely new, custom-made carbon case and a special rubber strap, inspired by the rear of the Bugatti Chiron, also celebrate the high-profile partnership, as does the legendary "EB" logo on the buckle of the luxury watch.

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Jacob & Co.

Jacob & Co.
Flagship Boutique
48 East 57 Street
New York, NY 10022
Phone: +1 (212) 719-5887


Fuel consumption - Chiron (Until 2020)

Fuel consumption - Chiron (From 2021)

Fuel consumption - Chiron Sport "110 Ans BUGATTI"