The world of BUGATTI Lifestyle is adding a new collaboration to the ranks. GilletteLabs is Gillette’s premium division that strives to create tech-inspired instruments that merge appealing form and reimagined function.
The GilletteLabs | Bugatti Special Edition Heated Razor brings together two world-class innovators to make every shaving experience extraordinary. The high-end razor fully embodies BUGATTI’s philosophy of quality, precision, and power.
The Special Edition Heated Razor is the ultimate expression of award-winning technology and sophisticated design. As soon as it’s activated, the razor delivers instant soothing warmth for a much more comfortable shave and sensorial experience.
The product’s aesthetics are particularly appealing—BUGATTI Agile Bleu, the legendary French racing color reinterpreted for the CHIRON Pur Sport, is the hue of choice, while the iconic BUGATTI Macaron features on the handle. The dominant material is premium-grade aluminum-zinc, inspired by the lightweight anodized aluminum and titanium from the CHIRON Pur Sport.
“We are thrilled to be working with Bugatti, a marque universally renowned for its state-of-the-art automobiles,” said Gary Coombe, CEO of P&G Grooming. “This collaboration is rooted in a shared passion for quality and sector-defining performance.”
“Bugatti embodies passion for perfection, in addition to performance, revolutionary design, and unrivaled quality. GilletteLabs shares these very same values,” said Wiebke Stahl, Managing Director at Bugatti International.
The GilletteLabs | Bugatti Special Edition Heated Razor was carefully developed to offer the utmost luxury at-home shaving experience. The exclusive set includes the Heated Razor, magnetic wireless charging docks, two blades refill, co-branded custom cleaning cloth, and Smart plug.
GilletteLabs
