SOCIAL MEDIA PRIVACY POLICY

Bugatti, Social Media Privacy Policy

Bugatti Automobiles S.A.S.

Collection, Processing and Use of Your Personal Data
Our social media accounts you are visiting allow you to react to and comment on our posts, to create user posts and to send us private messages regarding personal concerns. Any data provided by you and any data that, where applicable, may be accessible to us in connection with your visit Bugatti’s social media accounts will solely be used by Bugatti for the purpose of communicating with customers and potential customers on the basis of an overriding legitimate interest (Art. 6 para. 1 sentence 1 lit. f) of the GDPR).

Purpose of the data processing
• Management of social network accounts administered by Bugatti Automobiles SAS
• Technical administration of the accounts (creation, publication, moderation)
• Interactions (public or private message) with subscribers, followers and other visitors of the accounts
• Usage statistics (audience measurement) for internal evaluation of posts

Legal Basis
Article 6 (1) f) the GDPR: legitimate interest of Bugatti Automobile SAS

Tracking Tools
Besides the basic functions, Bugatti Automobiles SAS will not perform any further data processing from Bugatti social media accounts. Please note that the social media may use tracking tools and cookies, independently of any use of the Bugatti Account. For information on the social medias’ use of tracking tools and cookies, please see Social media’s privacy policy:

Facebook

Privacy Policy

Pinterest

Privacy Policy

Instagram

Privacy Policy

Linkedin

Privacy Policy

Youtube

Privacy Policy

Twitter

Privacy Policy

 

Unique Application of Data Usage in Social Media
Bugatti Automobiles SAS may use social media plug-ins (“Plug-Ins”) from Facebook, Instagram, Pinterest Linkedin, Youtube and Twitter, which are labelled with the symbols of such social media networks. By clicking on one of the greyed-out symbols and by once again confirming a message shall you activate the plug-in which corresponds to a consent in accordance with Art. 6 Para. 1 Sentence 1 lit. a) of the General Data Protection Regulation n°2016/679 dated April 27, 2016 (hereinafter “GDPR”). After activation has been done, the content from the Plug-In shall be transmitted by the social network directly to your browser and integrated by your browser into the website (so-called 2-click solution).

By integrating a plug-in, data are transmitted to the respective provider in automated fashion and can be saved by this respective provider. The provider receives the notification that you have visited our website. This is done regardless of whether you have set up a user account on the respective social network and are logged-in there or not. If you have logged in to the social network, the provider can classify these data directly to your user account. The possibility exists that the respective providers of the plug-ins will use the data for the creation of usage profiles. Bugatti Automobiles SAS has no influence on the data collected by the provider and the continued processing thereof. The purpose and scope of the data collection as well as the continued processing and use of the data by the providers of the plug-ins as well as your related rights and setting options in order to protect your private sphere can be found in the respective provider’s Data Protection Declarations.

Categories of data processed
• Any data made visible by default on the social network account;
• Surname, first name or pseudo;
• profile photo or avatar;
• Presentation message;
• Publications;
• Messages exchanged;
• Data made public by the user as part of their general settings on the Social Network considered;
• Usage data of the platform for the production of anonymous statistics.

Categories of recipients of your personal data:
The recipients of the data are:
• the communication department of Bugatti Automobiles SAS;
• if applicable, any other service concerned of Bugatti Automobiles SAS.

Data transfers outside the EU
Public publications and exchanges are likely to be accessible outside the European Union, because of their presence on the social media.

The data needed for the compilation of the statistics is likely to be processed outside the European Union, in accordance with the social media privacy policy (as referred above).

Data retention period
Your personal data are stored for the time of the existence of the social network account concerned, except the exercise of the right to erasure or opposition by the person concerned.

Your Rights
You may exercise the rights listed below vis-à-vis Bugatti Automobiles SAS at any time, at no cost, to the extent possible for Bugatti Automobiles SAS within the scope of providing considered Social Media Account. For the exercise of any further and additional rights, please contact directly the concerned Social Network.

Right to Information: You have the right to obtain information from Bugatti Automobile SAS about the processing of your personal data.

Right of Rectification: You have the right to obtain from Bugatti Automobile SAS the rectification of any personal data relating to you, which is inaccurate or incomplete.

Right to Erasure: You have the right to request the erasure of your data, if any of the conditions specified in Art. 17 of GDPR are met. Accordingly, you may request, for example, the erasure of your data, insofar as the data is no longer necessary for the purposes for which it was collected. Furthermore, you may request erasure, if we process your data on the basis of your consent and you withdraw such consent.

Right to restriction of Processing: You have the right to obtain restriction of the processing of your data, if any of the conditions set out in Art. 18 of GDPR are met. This is for example the case, if you dispute the accuracy of your data. You may request that processing is restricted until the accuracy of your data has been verified.

Right to object : You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data related to you and which is based on point (e) or (f) of Article 6(1), including profiling based on those provisions. In such case, Bugatti Automobile SAS shall no longer process your personal data unless compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defense of legal claims.

Right to Data Portability: If data processing is based on a consent or on a performance of a contractual obligation and such data processing is performed by way of automated means, you have the right to receive your data in a structured, commonly used and machine-readable format and to transmit such data to another controller.

Right to Withdraw: If data processing is based on a consent, you have the right to withdraw your consent to the data processing at any time, at no cost, with effect for the future.

If you feel, after contacting us, that your rights to your data are not respected, you can submit a complaint to the competent authority.

Contact Details for the exercise of your rights: dataprotection@bugatti.com

Bugatti Automobiles SAS
1 Château Saint Jean
67120 MOLSHEIM - FRANCE