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Designed to Perform
Designed to Perform
READY FOR ACTION
It’s all about the downforce.
In this aggressive and bold evolution of the CHIRON concept everything has been geared towards agility in every sense of the word, leading to a confident and muscular appearance. The new front bumper presents bigger air intakes, a larger lower diffuser and a wider version of the iconic horseshoe grill. Reshaped front fenders with integrated air vents enhance the downforce and aerodynamic performance. The flat front end and dynamic design underline the PUR SPORT’s distinctive and striking character.
SHARPENED REAR
Aggressively X-shaped.
An impressively large diffuser and a fixed rear spoiler spanning 1.90 meters generates serious amounts of downforce at the back end, while also helping to boost agility. At the same time, the elimination of the hydraulic component of the active wing reduces the weight by 10 kg. The rear wing mounts and bumper diffuser form an aggressive and sporty X-shaped design, a feature that is inspired by elements of motorsport and science fiction. The PUR SPORT’s vigorous back is rounded off by the extremely lightweight and highly temperature-resistant exhaust tailpipe made of 3D-printed titanium.
DISTINCTIVE INTERIOR
A driver oriented cockpit.
Deliberately sporty and raw, the PUR SPORT interior is minimalist and sophisticated: large surfaces upholstered with the new two-tones Alcantara with lasered patterns developed especially for the PUR SPORT, accentuating the bold character of this extraordinary driving machine. All trim and controls are made in black, anodized aluminum or titanium. Contrasting cross-stitching on the steering wheel’s 12 o’clock spoke and the blue center spine create a minimal and timeless atmosphere, where you can enjoy the utmost luxury while focusing on the pure pleasure of driving on the most challenging roads.
The pictures are showing the interior option package
SCULPTURED DESIGN
Striking horizontal split.
A new optional split paintwork design was developed for the PUR SPORT, inspired by the horizontal color scheme first used for the VEYRON SUPER SPORT. The entire bottom third of the vehicle features exposed carbon fiber to make the whole machine look lower and even closer to the ground. From the sides, these dark surfaces merge with the color of the road surface, creating a striking blending effect. The option to highlight the middle fin in this second color gives the aggressive look of the PUR SPORT an additional boost.
An extensive palette of available colors allows you to choose exclusive chromatic combinations and more dynamic looks: get inspired to create your own!
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