Datenschutz

Datenschutz

Bugatti Automobiles S.A.S.

PRIVACY POLICY

ABOUT US

BUGATTI AUTOMOBILES S.A.S. is a company registered in France
(Company Registration Number: 433 873 437, identifiant TVA FR 21433873437).

Below we provide a statement of the personal data (hereinafter referred to as “personal data”) that BUGATTI AUTOMOBILES S.A.S (hereinafter referred to as “BUGATTI”), as data controller, and through the website you are visiting available at www.bugatti.com (hereinafter referred to as “website”), collects, uses and shares in accordance with the General Data Protection Regulation (hereinafter referred to as “GDPR”) and the French data protection law n° 78-17 on information technology, data files and civil liberties (hereinafter referred to as the “French DPL”)

 

A. TYPE OF PERSONAL DATA COLLECTED

You may provide BUGATTI with information about you, including the contact information (name, address, telephone number, e-mail), the company you are working for, and the personal data collected via the cookies (please see section II hereinafter).

Particularly, BUGATTI is collecting personal data:

The sections of the collection form, with an asterisk are compulsory. Failure to provide such data or objection to their collection and use will render the answer to your questions / requests impossible.

  • When you post content on the social networks, which could include the personal data that you provide directly on these social networks and which are managed independently by third parties such as Facebook, Twitter, etc. (hereinafter referred to as "social networks"). Content can include the images, comments, sentences associated to the aim of the website, and any other information that you design and display on the social networks dedicated to the products of the various brands of the website, BUGATTI, including any picture you possibly provide.

 

B. DATA PROCESSING PURPOSES

BUGATTI is processing the personal data given above for the following purposes:

  • In order to provide you with requested information following your questions and/or requests related to customer service, financial service, historical models, license, lifestyle, media and sales inquiries, and may contact you by the contact detail(s) provided, based on the legitimate interests of BUGATTI to answer the requests / questions;
  • In order to conduct research, analysis, modelling, product or service improvement, based on legitimate interests of BUGATTI for business /marketing activities;
  • For the management of the activities related to your use of the website, including the displaying of the content on the social networks dedicated to the products of BUGATTI based on the legitimate interests of BUGATTI to know more about its clients / prospects and in order to answer the questions / requests on the social networks.

 

C. DATA RETENTION

Your personal data will be retained for no longer than necessary in relation to the purposes for which they are collected. To determine the data retention period of your data, we will especially use the following criteria:

  • Where you contact us for a request/question, we keep your personal data for the duration needed for the processing of your request/questions;
  • In order to manage the activities related to the use of the website, including the display of your content on the social networks, we keep your personal data for the duration necessary for the provision of the service you asked.
  • maximum 13 months for the duration of the validity of the consent to cookies.

D. DISCLOSURE OF YOUR PERSONAL DATA

All your personal data is confidential and will only be accessible, on a need-to-know basis, to duly authorized personnel of BUGATTI working in the sales and marketing services.

The personal data may be transferred to third countries, including in countries which do not have the same level of protection of personal data as in the EEA. Data transfers to these service providers such as analytic and search engines providers that assist us in the improvement and optimization of our website, advertisers and advertising networks and marketing agencies in order that they may select and provide you with information that may be of interest to you about BUGATTI, are secured through appropriate contractual guarantees such as the EU Commission’s Standard Contractual Clauses and Privacy Shield certification. You may request and receive copy of such documents.

 

E. SECURITY

We use a range of appropriate technical and organizational measures to safeguard access to and use of your personal data and to ensure it retains its integrity and availability. This includes structured access controls to systems, network protection, intrusion detection, physical access controls and staff training.

 

F. DATA SUBJECTS RIGHTS

In accordance with the GDPR and the French DPL, you benefit from a right to request access to, rectification, erasure of your personal data and restriction of processing and to object to processing as well as the right to withdraw your consent at any time and the right to lodge a complaint with a supervisory authority.

You can exercise your right by contacting the Sales or Customer Service department at the following contact details by justifying your identity:

BUGATTI AUTOMOBILES S.A.S.
1, Château Saint Jean
67120 Molsheim,France
Email:   dataprotection@bugatti.com

 

Cookies

BUGATTI wishes to inform you of the use of cookies on the website. A cookie is an information stored on the user’s hard drive by the web page server. It tracks the websites visited by the user and stores certain data regarding the visit, such as the web pages that you have consulted to reach our site, your past activity on the site and your details when you fill in a form.

BUGATTI uses cookies on the website to facilitate navigation of the website and to personalize information that appears on the website (for example to remember whether or not you connected to the mobile version of our site and directly refer you to the correct version on your next visit).

Furthermore, BUGATTI also uses cookies for audience measurement which principally allows BUGATTI to obtain traffic statistics for the website and more generally to evaluate the use of the website by its users. Therefore the website employs Google Analytics, a web analysis service provided by Google. The data generated by the cookies concerning your use of the website (including your IP address) are transmitted and stored by Google Analytics on Google servers. Google Analytics may share this data with third parties when legally obliged or when the third parties process this data on behalf of Google Analytics (for more information please consult Google’s terms and conditions relating to its Google Analytics service). By using this website, you expressly consent to your personal data being processed by Google Analytics in the manner and for the purposes detailed above. However, BUGATTI notifies you that you have the right to object to the use of these cookies, reminding you that such refusal could limit the use of some functions of the website and lead to the loss of certain information.

You can generally deactivate the use of cookies by changing the settings on your browser accordingly (these settings can usually be found in your browser’s “Options” or “Preferences” menu). Regarding audience measurement, you can object to the use of cookies by using the following browser add-on: tools.google.com/dlpage/gaoptout