A New Chapter
In 1987, when Bugatti started its comeback, a new production facility was needed to shape the dream. In order to acquire the best qualified employees, Artioli looked for a place around Italy’s famed supercar region, Emilia-Romagna. He found it in Campogalliano, near Modena, right in the neighbourhood of Ferrari, Maserati and Lamborghini.
A Bridge between Past and Future
For the groundbreaking EB110, however, Bugatti needed something more than a conventional factory. Following Ettore’s philosophy, a state-of-the-art manufacturing plant was built in the following years. The Blue Factory was opened on September 15th 1990, on Ettore’s 109th birthday: a beautifully designed production complex that was as modern, avant-garde and unique as every Bugatti vehicle.
Homage to the French Roots
Artioli was well aware of Bugatti’s French heritage, which was gracefully demonstrated in the construction and decoration: in the lobby, original drawings from Ettore Bugatti and French flags were hung, and iconic vintage models such as the Type 35 were proudly displayed. The hall ceiling of the showroom was beautifully modelled on a wheel of the Type 59, while many walls and structures were decorated with the historic EB logos. Artioli even imported an antique wooden door, through which Ettore Bugatti had once stepped, from the historic plant in Molsheim and integrated it in the new building as a tribute.
Like the company founder Ettore Bugatti, Artioli wanted to ensure the best working conditions for the employees, and to bring them together as a family, to form a larger whole. Through his commitment, he revived Bugatti and contributed to the rich history of the brand, creating the base for the next crucial step: the refoundation in Molsheim in 1998, back to the French roots where the story once began.