The art of creating your personal Bugatti masterpiece has been taken to a new level.
Bugatti Sur Mesure aligns heritage, innovation and the finest craftsmanship for the perfect implementation of your inspirations – may they originate from personal ideas or associations with our brand’s past or present.
Every Bugatti is as unique as its owner. Bugatti Sur Mesure offers Bugatti customers to go way beyond the usual customization program, implementing associations to their work, hobbies, talents, interests or to the brand’s exciting stories – thus creating a world inside and outside your Bugatti one can completely indulge in.
When configuring your Bugatti, the sheer number of exterior colors, leather finishes and embroidery is nearly unlimited. For those who wish to go a step further and create a truly incomparable piece of personalized automotive art, the collective expertise of our designers and engineers is at your disposal. You let us know your thoughts; we put them on paper. We draft 3D designs with as much detail as possible; discuss, advise, review with you to ensure that we bring your vision to life the way you have devised it in your imagination. Sur Mesure.
BESPOKE EXTERIORS
Throughout the past decades, our craftsmen and engineers have developed unique techniques to apply drawings, patterns and motifs onto the bodywork, translating 2D designs into elaborate 3D compositions on the exterior of our hyper sports cars.
Through a special finishing technique, the artwork on the car’s body will shine in a depth, intensity and precision only Bugatti can provide.
DETAILED STORYTELLING
Bugatti Sur Mesure allows almost every element outside and inside your Bugatti to be individualized – be it the oil cap, the rear wing, the grille, rims and other details alongside your Bugatti’s exterior.
The Bugatti Sur Mesure team assists you in finding the perfect interpretations and visualizing them in whatever way you wish: subtle or self-evident.
AN AMBIENCE TO INDULGE IN
The interior of your Bugatti Sur Mesure can tell any story you like to tell. It can duplicate a decorative pattern used in your home, reflect the power output of our legendary W16 engine, repeat the unique exterior design on the inside or revive aspects from Bugatti’s past. The most exclusive of all approaches would, of course, be illustrations inspired by your personal life and leisure.
To create the typical incomparable Bugatti ambience, we employ the most exclusive and luxurious materials – often deriving from other crafts and applied for the first time in the automotive industry.
THIS SPECIAL COMMISSION FEATURES AN ELABORATE TITANIC BLUE AND GUNPOWDER GREY COLOR SCHEME, HAND-PAINTED AND ARRANGED IN A STRIPED PATTERN — EARNING IT ITS MONIKER: THE CHIRON ‘ZEBRA 1 OF 1’.
THE HAND-PLACED AND HIGHLY COMPLEX ALGORITHMIC FADING DIAMOND PATTERN OF THE DIVO ‘LADY BUG' EXEMPLIFIES THE INTRICACIES AND PRECISION OF OUR HAND CRAFTSMANSHIP.
REQUESTED BY A HUSBAND AS A GIFT, THE ‘ALICE’ IS LIKE NO CHIRON EVER BEFORE. WHEN THE REQUIREMENT FOR THE DESIGN INCLUDED WHITE AND A PARTICULAR SHADE OF PINK, OUR DESIGN TEAM SPECIALLY CREATED THE IMPRESSIVE "'SILKE ROSE" COLOR, WHICH ADORNS THE OUTER BODY, LOWER TRIM AND ALLOY WHEELS.
THE CHIRON PUR SPORT GRAND PRIX
The Chiron Pur Sport Grand Prix is the vehicle that embodies the Sur Mesure program. The spirit of the 20th century heroics of renowned racing driver, Louis Chiron, lives on in the hearts of customers and fans, becoming the very source of many custom designs.
To achieve the iconic looks, the Bugatti Sur Mesure team had to develop a new fading ‘EB’ painted pattern, applied meticulously by hand and complemented by a multi-layer stitched ‘EB’ motif on the door panels. Both require new techniques and processes developed by the Bugatti Sur Mesure team.
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