French racing blue
The origin of the French racing color dates back to the beginning of the 20th century. At the Gordon Bennett Cup, held between 1900 and 1905, it was decided that participating nations each paint their cars a particular color to make them easier to distinguish. The concept quickly became an expression of national pride, particularly in 1903. As Great Britain didn’t allow the race on public British roads, the Gordon Bennett Cup was moved to Ireland. Out of respect for their Irish hosts, the British painted their cars green, which soon became known as British racing green. Today, it is with equal pride and respect that BUGATTI sports the racing blue of France, in honor of BUGATTI’s history and its French heritage.
What is the real Bugatti Blue?
Fortunately, the answer is very simple: there is no such hue as authentic Bugatti Blue, Ettore and Jean Bugatti painted their cars in various shades throughout the years, claiming the French national colour in all shades and depths as their colour for the Bugatti brand. However, legend has it that Ettore Bugatti’s wife smoked cigarettes from a French brand whose packs were also blue. Each time a car was produced, she would allegedly hold her cigarette pack against the paintwork. If the colour of the paint did not match the colour of the packet, she insisted that car to be repainted.