Bugatti Brand Values

Bugatti Art Forme Technique


There is no other automotive brand like it in the world: Bugatti is unique. It was already unique during Ettore Bugatti’s lifetime, and it has retained this unique status ever since the brand’s renaissance in 1998 as a subsidiary of the Volkswagen Group – a renaissance that is unparalleled in the history of motoring.

The Bugatti brand, based in Molsheim, France, owes its distinctive character to a family of artists with Italian roots. The family was primarily inspired by architecture, sculpture and design.

This means Bugatti has always been a brand whose models are based on both revolutionary motorsport technology concepts and distinctive artistry. The result: automotive legends whose artistry, form and technique established them as genuine works of art at an early stage.

Bugatti is determined to always offer the extraordinary. The superlative. The best. Only then it can be called a Bugatti.

Bugatti Art


Originating from a family of artists

Art Bugatti Family

Generations of creativity

The Bugatti brand originated from a family of artists, making it unique in the automotive world.

All four of the major figures in the company’s history – Carlo, Rembrandt, Ettore and Jean – were blessed with extraordinary artistic talent and craftsmanship. This talent brought the whole family together and laid the foundation for the brand values that define Bugatti to this day.

Art Carlo Bugatti

Carlo Bugatti
The furniture designer

Carlo Bugatti (1856–1940) was born in Milan, Italy. He inherited the artistic talent of his father, Giovanni, an architect and sculptor, and became an internationally renowned artist and designer himself. After completing his studies in Milan and Paris, he came to prominence with designs for architecture, interiors, ceramics and musical instruments. However, he was most famous for the Art Nouveau furniture that he designed in his Milan studio “Fabbrica Mobili Artistici Fantasia”. The Bugatti family home provided a stimulating and artistically inspiring environment, whose key values included freedom of individual expression and the open exchange of ideas.

Art Rembrandt Bugatti

Rembrandt Bugatti
The sculptor

Rembrandt Bugatti (1884–1916) was Carlo Bugatti’s second son. Influenced by the artistic environment of his childhood and adolescence, Rembrandt became a highly talented sculptor who was especially famed for his bronze sculptures of animals.

His work combines extraordinary craftsmanship with natural beauty and vivid expression. The silver radiator cap on the Bugatti Royale is based on one of his works, “the dancing elephant”. When the animals in Antwerp Zoo were killed during the First World War, Rembrandt Bugatti became severely depressed and took his own life at the age of 31 as a result.

Art Ettore Bugatti

Ettore Bugatti
The engineer

Ettore Arco Isidoro Bugatti (1881–1947) was the founder and patron of the Bugatti automotive brand. The oldest son of Carlo Bugatti – an Italian by birth who later took French citizenship – he trained himself as a car manufacturer and engineer. By the time he founded his own car company in Molsheim, in the region of Alsace, France, in 1909, he had already designed several vehicles and engines. However, it was only with the founding of the racing tradition, that began during his lifetime, that his true genius was revealed. The cars that were named after him became synonymous with cutting-edge technology, perfect craftsmanship, timeless form and outstanding motorsport success.

Art Jean Bugatti

Jean Bugatti
The stylist

Jean Maria Carlo Bugatti (1909–1939), Ettore’s eldest son, displayed great interest in his father’s profession from a very young age. At the age of 26, he was put in charge of key projects at the family business in Molsheim. He had an exceptional sense for modern style, which perfectly complemented the technical genius of his father and was a major factor in making Bugatti into one of the big names in automotive history. His style provided the basis for legendary classic models such as the Type 50 Superprofilée, the Type 55 Super Sport and the Type 57S Atlantic.

Jean – on whose shoulders all hopes for Bugatti’s future rested – tragically died during a test drive in 1939.

Bugatti Forme


Masterpieces of automotive elegance

Bugatti Forme elegance

Perfect forms with elegance and power

Combining his father’s technical genius and his uncle’s artistic talent, Jean significantly shaped the Bugatti style. His work is characterised by modern flowing lines and stylistic elegance.

This distinctive style became part of the brand DNA and can still be seen in todays supercars. Bugatti represents an impressive combination of power and beauty, a balance between elegance and superior performance. Reinterpretations of Ettore’s and Jean’s designs continue their legacy.

Bugatti Technique


Surpassing the limits of technology

Bugatti Speed record

Setting new benchmarks

Bugatti’s innovations have always expanded the horizons of automotive engineering. Ettore’s true genius was revealed with the founding of the racing tradition that began during his lifetime. The cars that were named after him became synonymous with cutting-edge technology, mechanical finesse and dominant motorsports success during the 1920s. Nowadays, German engineering provides the basis for setting new technical benchmarks. Bugatti represents optimum performance and quality, combined with precision and perfection in the way it processes materials. Every Bugatti represents both an enduring promise of value and an expression of superior performance and excellence.