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Displaying timeless style and elegant details, while reflecting the luxurious refinement of the Bugatti brand.


With 30 years experience in branded goods, MM MerchandisingMedia, a Munich-based subsidiary of the ProSiebenSat.1 Group, was commissioned by Bugatti to develop the product and brand strategy for the new Bugatti Collection.

Working in close cooperation with Bugatti, a number of art directors, fashion designers and product specialists applied their enthusiasm and sure instinct to develop a special selection of fashion and accessory items. Using premium Italian cashmere, finest calf leather, perfectly processed fabrics and – last but not least – details from Bugatti. Finally, the initials and signature of company founder Ettore Bugatti lend the products the uniqueness that is expected from the brand.
The Bugatti Collection is available at your Bugatti dealership and online at: