24 Hours after having launched to the worlds’ Media on the eve of the first Frankfurt Motorshow press day the five units of the special edition Bugatti Veyron 16.4 “Pur Sang” were sold.
The “Pur Sang” is based on one of the most legendary design elements of the Bugatti heritage, the tow-tone-theme. But instead of two paint colors two pur materials are used: carbon and aluminium.Thus emphasising the shape and the lines of the car in a new and dramatic way.
The Bugatti Veyron 16.4 “Pur Sang”, priced at 1.4 Mio. Euros (before Tax, delivery, etc.) represents the start of a new individualisation programme initiated by Bugatti Automobiles S.A.S. in order to satisfy increasing customer demands for personal and bespoke options.